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It seems that Twitter is getting all it’s users a bit flustered. A few days ago they gave many of us a scare when they announced that they were considering charging brands for the use of their site. But the question remains: How do you separate the brand from the individual when it comes to [...]

Good luck Chuck

Have you met Chuck yet?
Chuck is the first global Chupa Chups mascot , and while he is already well loved in many countries, Australia is just starting to get an idea of what this guy is all about.
Chucks motto is ‘a life less serious’, and as serious gym junkies or hysterical girlfriends yell in Chuck’s [...]

Inbox etiquette

So, you’ve got the email addresses of all your clients, all those people you’ve met out networking, and all those possible leads for new business. You add them to your email list, and then you start writing. Sending out emails left, right and centre in a bid to gain exposure and maintain your current business.
But [...]

Jacket causes a stir

Are you my man in the jacket?
Those words were on many Aussie’s lips when a YouTube video surfaced showing ‘Heidi’, an average Aussie girl (who looks like a model) trying to find the guy who left his jacket in a cafe. The media hailed it as a modern day Cinderella story, true romance in a [...]

Resolution # 1: I will not be obsessive about instant results.
The internet is a funny beast. Growth of any site or marketing strategy has to be organic, or the consumer will be put off. Integrity, honesty, transparency…all these things are king online.
Resolution # 2: I will use web 2.0 the way it was intended.
Web 2.0 [...]

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