Gone are the days of reality show controversies and infamous Big Brother bunny ear cult followings. People want to watch shows with substance and which can possibly teach them something new. This brings up the new buzz word - “Information Entertainment”.
With the fall of Big Brother in 2008, I thought it was the end to [...]
Have you met Chuck yet?
Chuck is the first global Chupa Chups mascot , and while he is already well loved in many countries, Australia is just starting to get an idea of what this guy is all about.
Chucks motto is ‘a life less serious’, and as serious gym junkies or hysterical girlfriends yell in Chuck’s [...]
When your new product is identical to your competitor’s, how do you make your brand stand out?
A friend of mine who designs lingerie was telling me about two lines that were (to her eye) virtually the same. Triumph lingerie’s latest line ‘cleavage on demand’, and last years big product by Bras n’ Things, the Bunny [...]
I hope that everyone has thoroughly enjoyed the holiday period, and aren’t too down about heading back to the office!
I also hope you’re all following the web 2.0 resolutions, and making some of your own. Let’s use this year to network, get (and stay) connected, and use the amazing technology we have at our fingertips [...]
