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As if building the largest, arguably most user friendly and probably the most influential online internet site, Google has tried to further its apparent desire for world domination by entering the highly profitable market for mobile phones. Apple managed to prove that companies like Nokia, Motorolla and Ericsson could not corner the mobile phone market [...]

Mac vs PC

Apple has continued its adversarial ad campaign towards Microsoft. The latest ad pictures the same young guy who has been in a lot of Apple’s ad campaigns. This time he stands next to an old school accountant who is allocating money to either ‘fix vista’ or ‘advertsing’. Not surprisingly most of the money goes to [...]

Apple has scheduled a press event for 14 October citing only that it may relate to their laptop range. Apple is notorious for reserving details and keeping consumers and fans guessing. Much to their credit their marketing strategy appears to work as they continue to, slowly but surely, take market share away from their competitors.
The [...]

Yesterday at 5 o’ clock, Starbucks announced that it would close 61 of their 84 stores in Australia. This is after Starbucks announced last month that it would close the doors of 600 of their US stores. It is pretty shocking that Starbucks would close 75% of their stores, but what is even more shocking [...]

I have been commenting alot about the popularity of Apple the last few weeks. It seems like more and more Australians are keen on using Apple products and converting from their PC’s to Mac’s. But some Mac users are not very happy because it seems as if the ATO, the Australian Tax Office, has failed [...]

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