When you’re in primary school you’re asked who your heroes are. Who you look up to, admire, and respect.
We’re not asked that as much in our adult lives, however, despite our role models changing from the Planeteers to Al Gore, their influence does not change.
Advertising campaings, especially for charity organisations, look toward their celebrity advocates [...]
Network theory is something that we should all, in this highly connected world, not only understand, but also be armed to utalise and turn to our disposal.
The basic premis is the six degrees of separation theory - the idea that there are only six steps between you and any other person on the planet. We [...]
As we move through February, and we’ve got ourselves settled in for the business year ahead, it’s time to start gearing up for the conference season.
Conference season can either see you run off your feet managing a stall, selling your product, and clambering through seemingly endless exhibition booths. Or you may be happily playing [...]
Five new year’s web 2.0 resolutions
30 Dec
Posted by Brittney as business networking, online marketing
Resolution # 1: I will not be obsessive about instant results.
The internet is a funny beast. Growth of any site or marketing strategy has to be organic, or the consumer will be put off. Integrity, honesty, transparency…all these things are king online.
Resolution # 2: I will use web 2.0 the way it was intended.
Web 2.0 [...]
What do angry mice send to each other at Christmas time?
Yep, that’s right, cross mouse cards.
I feel like a bit of a cross mouse at the moment, it because of that unavoidable line that everyone utters at this time of year: “we have to catch up before Christmas”.
The result is pandemonium as Christmas approaches: Christmas [...]
